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Our Experts

About Us

  • Shopperpedia is a true in-store, real time, quantitative shopper behaviour database with big sample sizes
  • Provides a deep delve into shoppers’ habits and tracks how shopper behaviour changes over time
  • A single base of objective data that all category stakeholders can work from, encouraging retailer buy-in, credibility & reliability
  • Research not focused on a single category, brand or segment, rather benchmarking against all to deliver the real opportunities & threats
  • Provides key insights to help develop market leading strategies for brands, segments & categories
Read more ...
  • Shopperpedia is a true in-store, real time, quantitative shopper behaviour database with big sample sizes
  • Provides a deep delve into shoppers’ habits and tracks how shopper behaviour changes over time
  • A single base of objective data that all category stakeholders can work from, encouraging retailer buy-in, credibility & reliability
  • Research not focused on a single category, brand or segment, rather benchmarking against all to deliver the real opportunities & threats
  • Provides key insights to help develop market leading strategies for brands, segments & categories

Shopper Pioneers

Whilst many are now claiming to be the shopper pioneers, we were the ones who actually did it. The industry articles, conferences & seminars that we have been investing in & supporting since 2003 prove that we know shopper better than anyone else.

Experienced Research Team

Whilst being able to quickly get to the critical insights is the goal of our world-leading software, it means nothing if the underlying foundations are corrupted. For this reason we continuously invest in the training and development of a field team of shopper interview specialists who ONLY interview shoppers in-store. Whilst many research agencies outsource quantitative research to 3rd party agencies, we insist on only using the very highest high quality assurance standards.

Industry Leading

Whilst many agencies are still only thinking about building true shopper capability, we have been perfecting our approach, methods & questioning since 2003. We have worked hand-in-hand with the market leaders to build a robust set of questions & techniques that ensure you get all of the insight that you need. What this means therefore is that you can rely on us to tell you what you need to know & how to go about getting that insight and not having to micro-manage us or our methodology.

Expertise is what you pay a research agency for after all!