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Our Experts

About Us

  • Shopperpedia is a true in-store, real time, quantitative shopper behaviour database with big sample sizes
  • Provides a deep delve into shoppers’ habits and tracks how shopper behaviour changes over time
  • A single base of objective data that all category stakeholders can work from, encouraging retailer buy-in, credibility & reliability
  • Research not focused on a single category, brand or segment, rather benchmarking against all to deliver the real opportunities & threats
  • Provides key insights to help develop market leading strategies for brands, segments & categories
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